LOST MR RABBIT!! | London, Oxford Street

Every few months we visit our family in London, we use it like a little holiday.  We relax, eat a lot of food and wander the streets looking at all the beautiful things.

This weekend, was not so relaxed.  WE LOST MR RABBIT!

Now, I know what your thinking… It’s just a teddy, replace it and she’ll never know.  Sadly, I wish that were true.

We’ve had Rabbit since Ruby was just a few days old.  They are best friends and he comes everywhere with us.  He was there when she was in hospital, he was there when she had chicken pox, her first tooth, the first time she fell and skint her knee or bumped her head.  He’s seen it all.

The important info:

On Saturday 16th Of November around 6:30pm, we left the Flat Iron Steak Restaurant.  With Mr Rabbit still in hand.   We walked slowly around passed BoDeans restaurant, over to Oxford street and caught the tube to London Bridge.  We changed at London bridge and headed to East Dulwich.

Mr Rabbit Vanished.

If your passing any of these locations and have time to look in windows, on walls, fences, posts.  We would appreciate it if you keep keep an eye out for him!

He is very loved and missed and a little tatty.  His neck has no stuffing left from being hugged so much so flops to one side and his ears smell like Olbas Oil.  There are so many Jelly Cat Rabbits around, but we’ll certainly know ours when we see him.

We’ve been in touch with Lost Teddy Bear and sadly none on there are ours.  If you have lost a teddy/rabbit/toy please check them out!

If you lovely people of London (and all over) would like to help, here is some more info!

You can check the details on the facebook page here: Find Mr Rabbit

Or check out twitter: Simply Ruby

We’ve had over 1,000 retweets including companies and celebrities, over 2,000 share on facebook with a phenomenal reach of over 134,000 people.  We just want to say a huge thank you to EVERYONE who has helped out so far!

We would love to reunite little Ruby with her best friend!




  1. Reply

    Curzon Tussaud

    November 19, 2013

    Have you tried London Transport Lost Property? He may have been left on a tube or train rather than dropped in the street.

  2. Reply

    Lindsay Pattinson

    November 19, 2013

    Awww. When I see wee Ruby with her pal in these pics I feel sad. May he return home safely… xx

  3. Reply


    November 20, 2013

    I don’t know if this of any help but my daughter has a few of these that I bought so I could attempt to rotate and wash her beloved Benny, unfortunately she knows the difference between them and “real benny”, I’d be happy to share one as a replacement though. My daughter would be distraught if we lost benny.
    Anna. X

  4. Reply


    November 20, 2013

    i hope you find it – but if not, please look for the book Tatty Ratty


    especially as it is a rabbit as it is a rabbit in the story and may help ease some feelings if you have to buy a new one….

    good luck!

  5. Reply


    November 20, 2013

    my 2.5 yrs old daughter lost her bashful jelly at bunny too yesterday! Fortunately we managed to retrace our steps and Dora and bunny were reunited- phew! This has happened several times in their short lives, so we have now have 6! Some are more worn than others but they all sleep either in the airing cupboard or in Dora’s bed. I know a replacement is NEVER the same, but it may go some way to help! Good luck with your hunt 🙂

  6. Reply


    November 20, 2013

    Unbelievably we found a Mr Rabbit a few weeks ago- in Peckham Rye. ( Very near East Dulwich) My daughters found it and put up hand made posters all around. We took it to local baby spots and various groups and centres-, nobody recognised the name or bunny! Sadly we never found CS. the named owner. I have since had a new baby who’s unwell and the hunt for C was put on hold. I haven’t looked at the news for weeks and in my trying to attempt some normality looked at the news online and saw this. I will make another attempt on East Dulwich forum to find the rightful owners tonight. If no luck I am happy to forward him onto a loving home after his foster stay here, we have looked after him but knew he wasn’t ours so non of our girls truly fell in love with him. If he cannot be reunited with C which seems unlikely now then he could perhaps make your little one a welcome replacement. We could add olbus oil to his ears if you would like to offer him a new forever home in the event that the forum doesn’t find his old family in the next few days. Hope you find the real ‘Mr Rabbit’ but this one is looking for a best friend too- he just wants to be loved again!!

  7. Reply

    Paul Astle

    November 20, 2013

    I’m sure mr Rabbit is missing her just as much as she misses him. Such special friends are “love made fuzzy.” Something very similar happened to me many years ago but that was when I went to New York!

    Please tell the little girl I will ask my plush ursine companions to check with their familys in the City and at the first sign of Mr Rabbit they’ll check in.

  8. Reply

    Peter Stallard and Joyce Rossiter

    November 20, 2013

    We sincerely hope Ruby finds her friend…My wife and I will be keeping our fingers crossed.Good Luck….
    Great photos….

  9. Reply

    Eija Roth

    November 20, 2013

    My heart bleeds for poor Ruby, please keep us posted if you find Mr. Rabbit and greetings from Maryland USA.

  10. Reply


    November 20, 2013

    I read your story on NYDAILY NEWS….I was moved to tears, by your love for your Daughter.
    I dont even know you and I feel the love and dedication you have for your lil one!
    Kudos to you for being an amazing mother!
    Blessings to you and your family, a mother like you is truly a rare find..
    I wish you all the luck in the world in finding Mr.Rabbit and making Ruby happy!
    You should also check out the book Tatty Ratty by Helen Cooper.

  11. Reply


    November 21, 2013

    Dear Ruby,
    I’m so sorry to hear about Mr Rabbit being lost in London without you. My own bunny teddy, Puddles, looks very like Mr Rabbit – maybe they are related.
    Puddles tells me that, despite missing you terribly, Mr Rabbit will be okay, as rabbits are very clever animals and make friends easily.
    When he gets home from his trip please email me and I will make Mr Rabbit a wooly jumper so he can be cosy and warm this winter.
    Lots of love,
    Elly (19)

  12. Reply


    November 21, 2013

    This reminds me of when I’d lose my elephant; I’d get so upset and people would try to replace it with similar ones, but I knew they were just replacements. Mine was finally found; I hope Mr. Rabbit is, too! Good luck.

  13. Reply

    Gemma Summers

    November 21, 2013

    I have this exact teddy myself , he is called Mr fuzzles and I’m 31! I would happy give him up to your little girl if it gave her any comfort, mine is a little smaller though. Both my kids have comfort toys and I would do the exact same if we lost theirs. Good luck and I hope he finds his way home x

  14. Reply

    Jenny Pearce

    November 21, 2013

    good look and big hugs for ruby from germany. 🙁

  15. Reply


    November 21, 2013

    I really know what this means I have a little dog. Never lost it forgot sometimes in the kindergarten. I will tell this my friends in London. I pray for you that it will return to you!

  16. Reply


    November 22, 2013

    Hi there, news of your lost mr rabbit has travelled all the way to NZ! He looks exactly like the bunny my son has. In fact we have two bunnies just in case we ever lose one! In case you have no luck finding mr rabbit and want to buy a replacement try the website below.


    Good luck!

  17. Reply


    November 22, 2013

    Wishing Mr Rabbit home all the way from New Zealand. I know how Ms Violette would feel if she lost Brother Monkey. All the monkey’s in the world couldn’t replace him. <3

  18. Reply


    November 23, 2013

    Hi I think I may have the bunny but it was left in my store in ruislip, let me know if you were in ruislip at anytime

  19. Reply


    November 26, 2013

    I heard about your sweet daughter’s best friend. I am so heartbroken over it. My daughter is 2 1/2 years and she has had a jelly cat bunny since birth as well. We take pictures with bunny too! He is part of our family. Please keep us updated and we are praying for Mr. Rabbit’s safe return to Miss Ruby all the way from the United States!

  20. Reply


    November 27, 2013

    All the way from Anchorage Alaska, We are praying for the safe return of Mr. Bunny… Good Luck Ruby!!!!

  21. Reply


    November 27, 2013

    Love from the midwest in the US! I have my own precious bear. I’m putting out messages as far as I can.

  22. Reply

    Payel Basu Roy

    November 27, 2013

    I found a rabbit exactly like this at the borough market near london bridge tagged as “I am lost” I have even taken a picture, i can send you if you want!

  23. Reply


    December 7, 2013


  24. Reply


    December 13, 2013

    I know what you must be going through. My daughter is 5. She has had 2 carebears since the day she was born. They have been everywhere with them and would be heartbroken if they got lost. Prayers from the east coast in the U.S. that Mr. Rabit has a safe and quick return to Miss Ruby <3. She is adorable btw:)

  25. Reply

    Karen Thompson

    January 12, 2014

    Did you ever find Mr. Rabbit? I hope so.

  26. Reply


    January 24, 2014

    Try contacting berries coaches in Taunton, somerset if still still not found as they have found one on there bus!!!

  27. Reply

    Fatih Kavcioglu

    January 27, 2014

    I came across the rabbit on the internet and the rabbit seemed very familiar. I took a picture of a rabbit in Montmartre, Paris in last July. I am not sure if this is Mr. Rabbit, though it looks very similar.
    Here is the instagram image of it


  28. Reply


    February 2, 2014

    Hello, I know this is a bit late but one of the comedians I followed @johnfinnemore on twitter tweeted a picture of what I believe to be Mr Rabbit, this was the 18/12 last year and he says it was situated outside Alice House in west Hampstead. You’ve probably already found him by now, but I thought I would pass on the information. I lost my bear in Spain and a lovely couple sent him home for me, that was 14 years ago and I still have him today.

  29. Reply

    makayla thompson

    February 17, 2014

    My daughter who is now 11 years old. She adore this bunny she got it when she was a couple days old. If she ever her bunny she would be devastated. I wish you luck on your search for your Mr. Rabbit. Good luck from Hillsborough, North Carolina USA.

  30. Reply

    Julie B. [Holland]

    February 27, 2014

    Any update at all about Mr. Bunny?

  31. Reply


    March 13, 2015

    She’s absolutely goergous. Love how you set up the shot and that you used the same props at one week as you used at 5 months. Look how she’s grown! There’s nothing better than having the joy to create experiences you create for others for your own family and friends. Lovely pics in all.

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